There is a longing for a safe, pleasurable, and intimate home, in which human warmth are expressed. Stefano Marzano articulates it best: “We need somewhere we feel secure, somewhere we can rest, where we belong. Amidst change, when the future (and even the present) seem so uncertain, we need somewhere to come home to.” From this particular problem statement and looking at our selected space, we needed to design our interactive retail space to be a place of narrative interactions - to give people the chance of mixing up their senses, creating a new experience. This experience extends from a personal representation to the sense of community in the space. Klaus Krippendorf explains that meaning is derived in the exercise of imaginatively placing an object within a potential use context, being rich in understanding product meaning. A variety of meanings are possible because the number of anticipated use contexts is limited only by the imagination of the user. People are making their own choices of how to use each product rather than simply adopting traditional ways of others.

The first interactivity we integrated into the space were digital walls displaying the appropriated use context with the items placed on transparent shelves, creating a situated environment for the product - having a shelf hold the DIABOLIX bottle opener on the displayed kitchen countertop. When the product is picked up, the digital wall indicates the name, price, and designer information for display.

The first interactivity we integrated into the space were digital walls displaying the appropriated use context with the items placed on transparent shelves, creating a situated environment for the product - having a shelf hold the DIABOLIX bottle opener on the displayed kitchen countertop. When the product is picked up, the digital wall indicates the name, price, and designer information for display.